A management team with over 60 years market research expertise and passion, to help you grow.
Ralf MatthaesManaging Director
Ralf is the founder of Infocus. Previously, he set up TNS Vietnam, Cambodia, Myanmar and Kantar Media / Worldpanel, as MD of the TNS Mekong Region well as serving as Regional Managing Director of Malaysia and Thailand. Ralf has lived and worked in The Mekong Region for over 24 years and has unrivaled consumer understanding.
Yoan SojkaResearch Director
Yoan has over 10 Years of experience within the panel industry gained with companies like Survey Sampling International, Lightspeed Research or Userzoom. He is responsible for helping clients with mobile research, online data collection or user experience topics.
Ricardo GlennDigital Media Director
Ricardo has more than 20 years of experience in Media & Market Research, gained with Kantar Media, Havas Media, Nielsen, Millward Brown and Epinion. He is responsible for IFM / Miaozhen Digital AdMonitor, X-Reach optimization and several other digital measurement innovations.
Harsh ChimataSenior BD Manager
Harsh has more than 10 years of experience in the panel industry and research with Toluna, Epinion and Decision Lab. He is responsible for helping clients with research, mobile research, online data collection and consulting.
Thu LeResearch Manager
Thu has more than 5 years of research experience from INTAGE & Kantar TNS. This helps her to specialize in customized/ ad-hoc studies with a wide range of methodologies in consumer research. Her time at client-side also benefits for product and brand development.
Lan AnhData Control Manager
Lan Anh has over 13 Years research background gained with TNS, INTAGE and Epinion. Lan Anh controls all Questionnaire and Data quality, Quotas , Survey programming and data base integrity.
Son DangIT Panel Manager
A Graduate of Masters IT program at Technical University, Son’s team manages technical panel management, scripting, logic, and mobile/ on-line technical solutions.
Miaozhen Systems, the leading omni-marketing data and technology solution provider in China, partners with Infocus Mekong Research to relaunch in Vietnam.
2018 saw the formalization of a partnership between Miaozhen Systems, China’s digital advertising monitoring currency and Infocus Mekong Research, Vietnam leading mobile based research company.
The Partnership will provide Vietnam’s digital media and advertising community with a proven digital media measurements system, allowing for end users to establish the effectiveness of their campaigns and identify who their target audience is, using iGRP’s.
“When we opened up Kantar Media (TNS) TV audience measurement back in 1999, total advertising spend was only around US $300 Million per year. With the huge shift from traditional advertising to digital, growing at 30% plus per year and roughly US $200 Million in revenue, we feel now is the time to engage the digital community and provide a true bias free world class measurement system”, said Ralf Matthaes, Founder and Managing Director of Infocus Mekong Research.
“We are very proud and fortunate to have partnered with a proven entity such as Miaozhen Systems, a pioneer in digital advertising monitoring, as witnessed by its 65% market share in the world’s biggest market, China, and is considered China’s Digital Currency,” Matthaes added. Infocus hopes to emulate this success and provide Vietnam with a bias free third-party currency for years to come.
“Miaozhen’s success in China is not just technology. Applying technology with solid research fundamentals is crucial to bring real value to brands. Our breakthrough in IGRP was the result. In Vietnam, Ralf & his team at IFM have the great research experience & market understanding build up over 24 years, which is a perfect match for what we want to achieve in Vietnam. Together we shared a common vision of bringing trust to digital marketing.,” noted Wu Ming Hui, Founder, President & CEO of Miaozhen Systems.
Miaozhen has been providing its services to Vietnam’s largest media agency for several years and now shall be expanding these services to all digitally engaged companies in Vietnam.