2023 Consumer spend predicted to be slower than expected


Infocus Mekong‘s annual Consumer Confidence Index survey indicates 2023 will be a year of consumer spend consolidation, focusing on savings and necessity buying, meaning slower consumer growth than anticipated, due to many economic uncertainties.


We do not expect a big rebound in consumer spend as Vietnamese are trying to rebuild their nest egg” noted Ralf Matthaes, Founder / MD of Infocus Mekong Research.


See how your sectors, industries and brand with be impacted in 2023.


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Infocus Mekong Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

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