2023 Consumer spend predicted to be slower than expected

Infocus Mekong‘s annual Consumer Confidence Index survey indicates 2023 will be a year of consumer spend consolidation, focusing on savings and necessity buying, meaning slower consumer growth than anticipated, due to many economic uncertainties.

“We do not expect a big rebound in consumer spend as Vietnamese are trying to rebuild their nest egg” noted Ralf Matthaes, Founder / MD of Infocus Mekong Research.

See how your sectors, industries and brand with be impacted in 2023.

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