Consumption rise uncertain until general recovery appears

 

According to a report released by Infocus Mekong Research last week, consumer confidence has dropped somewhat in the past 12 months, fuelled by the real estate bubble burst, reduced exports, increased unemployment, reduced wages, and inflation.

The biggest concerns for consumers in 2024 are inflation, unemployment, and Vietnam’s economic slowdown, followed by pollution. New fears include global economic slowdown and bankruptcy. It is worth noting that all concerns seem to be increasing compared to a year ago.

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Infocus Mekong Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

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