Infocus Mekong Research (IFM) stands apart from traditional market research firms.
At INFOCUS we deliver integrated market research a proposition that's entirely different to offerings from traditional market research firms. We deliver insights that are integrated, faster and go beyond the research findings
Our experiences, gained outside of traditional market research, make us the leader in the delivery of innovative, high-value, highly competitive insights and solutions. We strongly believe in technology driven, mobile research as a way to make a difference.
Why Mobile?
The smart mobile phone is the first truly personal mass medium
96% urban penetration, 94% rural penetration
#1 media source in Vietnam for daily consumption (higher than TV)
The only means of in-the-moment real-time measurement
Allows image, video capture and secure data collection
The most convenient, fast, cost effective and representative data collection method
96% urban penetration, 94% rural penetration
#1 media source in Vietnam for daily consumption (higher than TV)
The only means of in-the-moment real-time measurement
Allows image, video capture and secure data collection
The most convenient, fast, cost effective and representative data collection method
Mobile delivers ‘in the moment’ information to improve accuracy, and captures the context of the consumption experience ‘while it is happening’, making mobile a more representative and accurate channel for research.
Our strengths:
The latest Smartphone software technology
Speed of collection and tactical decision making ability
100,000 and growing pre-recruited panelists
Access to high net worth individuals (the barrier of traditional research)
Speed of collection and tactical decision making ability
100,000 and growing pre-recruited panelists
Access to high net worth individuals (the barrier of traditional research)
…….to deliver insights that are Agile, Accurate and Actionable
What we do?
MARKET EXPERIENCE
28 years in market experience, covering multiple sectors and methodologies.
IFM MOBILE PANEL
Consumers at our finger tips. 100,000 & growing pre-recruited panelists with over 190 data points.
IFM CONSULT
From market entry to feasibility and B2B research, IFM Consult helps you formulate your brands strategic direction.
ONLINE COMMUNITIES
Real-time behavior measurement and Passive data capture including YouTube and Facebook
CUSTOMIZED RESEARCH
Focusing on ideal approach to meet your business insight needs, effectively & efficiently.
IFM MOBILE PANEL / TECHNOLOGY
Vietnam’s premier consumer panel driven by the most advanced technology, IP security & video compression.
Why wait?
Discuss your challenges with our team. We’ll be glad to help you to find best solutions for you business.