CEO / Founder
Ralf has over 28 years of MR experience in Vietnam, as MD of TNS, Kantar Worldpanel, Kantar Media and regionally for South Asia. Ralf specializes in Market entry and feasibility, Brand development, Media, Retail and consumer brand connection. Ralf has worked with many Government agencies and NGO’s over the years on opinion polling and will be responsible for overall design and deliverables.

Research Director
Matt has more than 17 years experience in quantitative research for Kantar TNS and 4 years of experience in strategic planning for Diageo. Matt specializes on Market Sizing and forecasting, utilizing both primary and secondary data sources.

Panel Director
Jay has 22 years of Market Research experience in 5 countries, across all Methods. During this time, Jay was awarded, Kantar Global award of creating new knowledge. Jay heads up all Panel client servicing, delivery and also works on IFM Communities and our Research partners.

Asc. Research Director
Van has over 13 years of experience in market research, specializing in the retail and shopping industry, FMCG, healthcare, and finance,... She has conducted numerous research projects on customer satisfaction/ expectation, U&A, brand health check, innovation. Van will be project Lead on Vietnamese communications.

An Pham has over 8 years Qualitative research experience gained with Kantar and Infocus, covering multiple categories, including FMCG, food and beverages, technology, etc. she is recognized for providing actionable insights specializing in marketing exploration, communication, positioning and segmentation. An will handle all post messaging design. Research and reporting.

Lam has extensive experience in market research, spanning 5 successful years at esteemed firms like Axis, Ipsos, and Fusion One. Lan will handle reporting support and delivery.

Operations Head
With 15 years working in IT & relevant areas, Son has a wide range of technology knowledge & skills which can effectively support the evolvement of online MR. As Head Ops, Son handles all data collection elements with his team.

Lan Anh has over 20 years of experience data processing in biggest market research companies: Taylor Nelson, Nielsen, Intage, Epinion, Infocus Mekong research. LA controls all data quality, scripting and questionnaire qualify and database integrity.