The average Vietnamese spends over 3 hours on their mobile phone daily? So, why not connect to them where they are easiest to access!

Since 2013 smartphone penetration nationwide has grown exponentially, with a massive growth from 31% to 96% nation- wide in 2021, becoming ubiquitous in Vietnam and exceeding both the computer and TV in terms of media consumption, making smartphones the unrivaled point of contact to consumers in Vietnam.

We felt that the current state of the development of the research industry doesn’t reflect that. Therefore, we decided to create solutions which are catching up with this ever changing reality. While consumers are more difficult to reach, especially the affluent who are busy or not at home, limiting traditional data collection - we created solutions which help our Clients to know the answer to their business questions in a blink of an eye.

Why Mobile Research

About panel

Our core difference is we actively manage and engage with our panelist often and incentivize then with immediate gratification after each survey is complete. Thus, we know in advance how many respondents we can deliver and when. Our Panel management system allows for easy access to a vast array of respondents at our fingertips, from everyday consumers, business professionals, hard-to-reach audiences, and professionals in the region.

Research applications

• Tactical & Immediate Response research • Ad / Concept Testing • POS Audit / • Retail Audits • Mystery Shopping • Customer Satisfaction • Sponsorship Evaluation • Mobile tracking communities • Real-time behavior measurement

Real examples

Banking speed, quality of service. Insurance agents feedback, Fast Food service

Why wait?