IFM MOBILE PANEL

Agile - Accurate - Actionable. Cutting edge research solutions.

Real time web analytics, Heat map tracking

The average Vietnamese spends over 3 hours on their mobile phone daily? So, why not connect to them where they are easiest to access! 

Since 2013 smartphone penetration nationwide has grown exponentially, with a massive growth from 31% to 50% at the end of 2015. IDC Vietnam forecasts 2016 growth to reach 34%, thus becoming ubiquitous in Vietnam and exceeding both the computer and TV in terms of media consumption, making smartphones the unrivaled point of contact to consumers in Vietnam.

Mobile & Smartphone data in Vietnam

 

We felt that the current state of the development of the research industry doesn’t reflect that. Therefore, we decided to create solutions which are catching up with this ever changing reality. While consumers are more difficult to reach, especially the affluent who are busy or not at home, limiting traditional data collection - we created solutions which help our Clients to know the answer to their business questions in a blink of an eye. 

 

Why Mobile Research

Why Mobile Research

Currently, there are more mobile phones than toothbrushes in the world.
There are almost as many mobile-cellular subscriptions as people in the world.
In the last decade, the number of mobile subscribers in developed nations increased from 500M to 1.5B+.
In developing nations, mobile service subscriptions increased from 250 million to over 4.5 billion In Vietnam 77% of mobile searches are in a location where people are likely to have a PC available to them…
In Vietnam smartphones are becoming ubiquitous, exceeding 50% penetration in 2015 (80% urban),
About panel

About panel

Our core difference is we actively manage and engage with our panelist often and incentivize then with immediate gratification after each survey is complete. Thus,​ we know in advance how many respondents we can deliver and when. Our Panel management system allows for easy access to a vast array of respondents at our fingertips, from everyday consumers, business professionals, hard-to-reach audiences, and professionals in the region.
Research applications

Research applications

• Tactical & Immediate Response research • Ad / Concept Testing • POS Audit / • Retail Audits • Mystery Shopping • Customer Satisfaction • Sponsorship Evaluation • Mobile tracking communities • Real-time behavior measurement
Real examples

Real examples

Banking speed, quality of service. Insurance agents feedback, Fast Food service


Why wait?

Why wait?

Do not hesitate to ask us directly! We’ll be glad to discuss your business problem and help you to find best solutions for you.

Infocus Mekong Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

Contact Us: 21 Phung Khac Khoan, P. Da Kao, Quan 1, HCMC, Vietnam   
+848 (28) 3824-0888 - extension: 2067 / 2091
+848 (28) 3827-2875
contact@ifmresearch.com