The average Vietnamese spends over 3 hours on their mobile phone daily? So, why not connect to them where they are easiest to access!
Since 2013 smartphone penetration nationwide has grown exponentially, with a massive growth from 31% to 50% at the end of 2015. IDC Vietnam forecasts 2016 growth to reach 34%, thus becoming ubiquitous in Vietnam and exceeding both the computer and TV in terms of media consumption, making smartphones the unrivaled point of contact to consumers in Vietnam.
We felt that the current state of the development of the research industry doesn’t reflect that. Therefore, we decided to create solutions which are catching up with this ever changing reality. While consumers are more difficult to reach, especially the affluent who are busy or not at home, limiting traditional data collection - we created solutions which help our Clients to know the answer to their business questions in a blink of an eye.
Why Mobile Research
There are almost as many mobile-cellular subscriptions as people in the world.
In the last decade, the number of mobile subscribers in developed nations increased from 500M to 1.5B+.
In developing nations, mobile service subscriptions increased from 250 million to over 4.5 billion In Vietnam 77% of mobile searches are in a location where people are likely to have a PC available to them…
In Vietnam smartphones are becoming ubiquitous, exceeding 50% penetration in 2015 (80% urban),