RAPITEST: AD/CONCEPT TESTING

Maximize the effectiveness of your advertising​.

Real time web analytics, Heat map tracking

Most advertisers launching a new campaign face a problem of balancing between creativity and effectiveness.    

Its often tough. Changes occur in the last minute as the creative, senior management wants to tweak the ad. There is hardly any time to check the consumer acceptance and effectiveness of the ad.

Advertiser needs consumer-centric feedback that can:

  • Show disaster areas, if any.
  • Show opportunity areas to tweak an ad.
  • Ensure changes would substantially benefit the ad and aren’t a waste of time.

And this feedback shall happen in less than 72 hours.

This is the reason why we have partnered with MDI and are the exclusive licensee for RAPITEST - quick, easy, cost-effective way for advertisers to test ads at different stages of development - before they reach the consumers. Sometimes, it’s just those nuances can make or break the whole campaign — and wouldn’t it be good to know before you spend all that money on your media buy?

For our case study of Pre Ad Test evaluation, please click HERE

Test and validate TVC’s, viral campaigns, and other marketing materials. Enjoy total security thanks to state-of-art compression technology allowing smooth, quick and uninterrupted viewing of video, which can not be viewed again or sent onwards. Protecting you and your materials.

Key advantages

Key advantages

  • Amazing compression technology: smooth and uninterrupted viewing of video which is totally secure for your materials.
  • Multiple access. Via SMS to or embedded in a branded or unbranded app / chat or emailed. Anything for convenience.
  • Works on all mobile devices. This includes feature phones (dumb phones) & adapts for all smartphone operating platforms including Android, iOS, BlackBerry & Windows Phone.
  • Share your surveys totally secure: as you want with whom you want.

    Key features

    Key features

    Both branded & unbranded approaches are available & importantly for cost effective digital ad testing, both video & static images can be assessed.
    Surveys are quick and simple to complete, gleaning top of mind responses with both closed & open ended questions.
    Respondents are notified when they have missed questions & importantly that their results have been successfully collected.

    Test and validate TVC’s, viral campaigns, and other marketing materials using RAPITEST.

    Multiple applications

    Customer satisfaction / Loyalty

    Ad Pre-Testing

    Ad Post-Testing

    Talent Evaluation

    Concept & Product Tests

    The tool takes advantage of mobile research benefits

    BREADTH

    Reaching a broader & more representative population.

    CONVENIENCE

    Allows respondents to complete research in their preferred time / space.

    ENGAGEMENT

    Allowing in-the-moment feedback as they are purchasing or using products / services (e.g. in store prompting).

    REAL-TIME

    Real time passive data measuring consumer compliance with each stage of research task; including point until which hey stopped watching the video.

    Would like to know more about RAPITEST?


    Discuss your challenges with our team. We’ll be glad to help you to find best solutions for you business.

    Infocus Mekong Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

    Contact Us: 21 Phung Khac Khoan, P. Da Kao, Quan 1, HCMC, Vietnam   
    +848 (28) 3824-0888 - extension: 2067 / 2091
    +848 (28) 3827-2875
    contact@ifmresearch.com