IFM MOBILE PANEL

Focused, Faster, Efficient. Cutting edge research solution.

We talked to many marketing research buyers and their expectations were consistent: better & more affordable advice in a shorter timeframe. 

 

To address this, we have established our representative mobile research panel.Made of pre-recruited consumers, including over 190 demographic data points. And it's growing: on average 300 consumers daily.

To address this, we have established our representative mobile research panel.
Made of pre-recruited consumers, including over 190 demographic data points. And it's growing: on average 300 consumers daily.

We will make it easy for you. Instead of throwing complex deliverables or dense unrefined data, we’re oriented towards usefulness and simplicity. Our research tools allow us to provide key insights in a highly visual and easy to understand format presented in the most consultative way.

IFM Mobile Panel content

IFM Mobile Panel content

1,500,000 active & valid contacts
100,000 panelist data base
30,000 & growing pre-recruited panelists
30 personal consumer demographics
40 Media & services usage
80 plus FMCG categories
50 Plus durable categories
IFM Mobile Panel facts

IFM Mobile Panel facts

30% average response rate
Ave. of 300-600 complete survey’s / day
Personal income: AB = 12% / CD 24%
Family income: AB = 41% / CD = 26%
45% female / 55% male
85% employed
93% smartphone owners
How we recruit?

How we recruit?

We use multiple sources in the recruitment process. Everything to guarantee you the right representation of your respondents.


And all them are just a few clicks away.

Not only to give you more panel profiles to choose, you'll also find them better managed. You want the most far-reaching, quality source for online panelists. We connect you with every day consumers, business professionals, hard-to-reach audiences and professionals around the Indochina.


INVITATION

Send out invitations to join panel (email/ Facebook/sms/ Pop-up ads / Google ads/etc).

REGISTRATION

Register panelists & incentivize

PHONE CHECK

Personalized verification via telephone.

SELECTION

Respondents data are validated and only selected are invited for further steps.

KNOW MORE?

SCREENING

Send SMS link to demographic survey – 195 data points.

ACTIVE PANELISTS

Collect data and incentivize with mobile top-up.

PRIVACY POLICY

PARTCIPATION

Client brief & profile is submitted. We share access portal and build profiles on 195 data points.

KNOW MORE

Infocus Mekong Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

Contact Us: 21 Phung Khac Khoan, P. Da Kao, Quan 1, HCMC, Vietnam   
+848 (28) 3824-0888 - extension: 2067 / 2091
+848 (28) 3827-2875
contact@ifmresearch.com