QUALITATIVE APPROACH

Real time web analytics, Heat map tracking

IFM Qualitative Offer

Why IFM Qualitative?

  • More than 24 years of qualitative experience in Vietnam
  • Moderators with more than 10 years experience
  • Easy-to-follow simultaneous translation
  • Excellent one-way mirrored facilities
  • Full service offer: From ethnography to cocreation to Focus groups and IDIs’, we offer nation wide

Our Philosophy

Insight exploration and understanding the underlying drivers of consumer behavior is delivered by 4 core elements. We stress …

  • Accurate target specific recruitment and utilize our 60,000 strong IFM panel to augment traditional recruitment
  • Expertise topic guide design to allow for natural flow and genuine and open conversation
  • Trained and experienced topic and target relevant moderation to drive engagement and openness
  • Experienced market interpretation of results, gained by two decades of Qualitative in Vietnam

Qualitative Deliverables and Facilities

We can provide the following deliverables:

  • Recruitment
  • Moderation
  • Facilities
  • Incentives
  • Simultaneous translation
  • Transcripts
  • All facets of project management
  • Audio/ video
  • Full report with quotes/ verbatims

Would like to know more?

Would like to know more?

Do not hesitate to ask us directly! We’ll be glad to discuss your business problem and help you to find best solutions for you.

Infocus Mekong Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

Contact Us: 21 Phung Khac Khoan, P. Da Kao, Quan 1, HCMC, Vietnam   
+848 (28) 3824-0888 - extension: 2067 / 2091
+848 (28) 3827-2875
contact@ifmresearch.com