OUR DIFFERENCE

We deliver a difference you feel.

Infocus Mekong Research (IFM) stands apart from traditional market research firms.

At INFOCUS we deliver integrated market research a proposition that's entirely different to offerings from traditional market research firms. We deliver insights that are integrated, faster and go beyond the research findings

Our experiences, gained outside of traditional market research, make us the leader in the delivery of innovative, high-value, highly competitive insights and solutions. We strongly believe in technology driven, mobile research as a way to make a difference. 

Why Mobile?

Why Mobile?

The smart mobile phone is the first truly personal mass medium
80% urban penetration, 20% rural penetration
34% growth forecast in 2016 (IDC Vietnam)
#1 media source in Vietnam for daily consumption (higher than TV)
The only means of in-the-moment real-time measurement
Allows image, video capture and secure data collection
The most convenient, fast, cost effective and representative data collection method

Mobile delivers ‘in the moment’ information to improve accuracy, and captures the context of the consumption experience ‘while it is happening’, making mobile a more representative and accurate channel for research.

Our strengths:

Our strengths:

The latest Smartphone software technology
Speed of collection and tactical decision making ability
30,000 and growing pre-recruited panelists
Access to high net worth individuals (the barrier of traditional research)
Over 60 years of senior management expertise in the region

…….to deliver better, faster and more cost effective marketing insights


 What we do?

MARKET EXPERIENCE

MARKET EXPERIENCE

20 years in market experience, covering multiple sectors and methodologies.
IFM MOBILE PANEL

IFM MOBILE PANEL

Consumers at our finger tips. 30,000 & growing pre-recruited panelists with over 190 data points.
INTEGRATED MARKET RESEARCH

INTEGRATED MARKET RESEARCH

Rapid decisions & clear action plans by identifying the business issue & customer needs.
MOBILE PHONE DATA COLLECTION

MOBILE PHONE DATA COLLECTION

Real-time behavior measurement, representative, fast and cost-effective.
CUSTOMIZED RESEARCH

CUSTOMIZED RESEARCH

Focusing on ideal approach to meet your business insight needs, effectively & efficiently.
MOBILE TECHNOLOGY

MOBILE TECHNOLOGY

Most advanced mobile phone research technology, IP security & video compression.


 

Why wait?

Why wait?

Discuss your challenges with our team. We’ll be glad to help you to find best solutions for you business.

Infocus Mekong Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

Contact Us: 21 Phung Khac Khoan, P. Da Kao, Quan 1, HCMC, Vietnam   
+848 (28) 3824-0888 - extension: 2067 / 2091
+848 (28) 3827-2875
contact@ifmresearch.com