Infocus Mekong Research (IFM) stands apart from traditional market research firms.
At INFOCUS we deliver integrated market research a proposition that's entirely different to offerings from traditional market research firms. We deliver insights that are integrated, faster and go beyond the research findings
Our experiences, gained outside of traditional market research, make us the leader in the delivery of innovative, high-value, highly competitive insights and solutions. We strongly believe in technology driven, mobile research as a way to make a difference.
80% urban penetration, 20% rural penetration
34% growth forecast in 2016 (IDC Vietnam)
#1 media source in Vietnam for daily consumption (higher than TV)
The only means of in-the-moment real-time measurement
Allows image, video capture and secure data collection
The most convenient, fast, cost effective and representative data collection method
Mobile delivers ‘in the moment’ information to improve accuracy, and captures the context of the consumption experience ‘while it is happening’, making mobile a more representative and accurate channel for research.
Speed of collection and tactical decision making ability
30,000 and growing pre-recruited panelists
Access to high net worth individuals (the barrier of traditional research)
Over 60 years of senior management expertise in the region
…….to deliver better, faster and more cost effective marketing insights
What we do?
IFM MOBILE PANEL
INTEGRATED MARKET RESEARCH
MOBILE PHONE DATA COLLECTION