The Middle-Income Growth Myth

The Middle-Income Growth Myth

Vietnam's middle class is shrinking, not growing - and the data proves it.

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WE ARE HIRING

WE ARE HIRING

We are hiring Online Panel Executive 

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“It CAN’T happen to Me!”

“It CAN’T happen to Me!”

We know life is sometimes a gamble. The news tell us so everyday.

We don't doubt the risk; we just assume lightning strikes somewwhere else.

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Understanding the New Dynamics of Ecommerce in Vietnam

Understanding the New Dynamics of Ecommerce in Vietnam

By IFM Research & Numerator (Kanatar Worldpanel)

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Choosing Tết: Vietnam's New Equation

Choosing Tết: Vietnam's New Equation

How Vietnam's most sacred celebration is being reinvented for a new generation

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Strong FMCG growth via M&A & Investment

Strong FMCG growth via M&A & Investment

Strong and resilent FMCG stay the course

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Cancham Vietnam  Consumer Trends Seminar Q4. 2025

Cancham Vietnam Consumer Trends Seminar Q4. 2025

Predicting consumer trends and  confidence for  2026 (a look at the key factors impacting consumer confidence, spend and sector analysis

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Featurings

2019

https://english.vietnamnet.vn/fms/business/220683/woowa-wants-to-waylay-food-apps.html

https://vietgiaitri.com/thuong-mai-dien-tu-khu-vuc-nong-thon-san-choi-tiem-nang-con-bo-ngo-20190505i3937779/

2018

http://www.miaozhen.com/index.php/EN/Index/newsxq/id/2437.html

https://customsnews.vn/e-commerce-cost-too-high-for-some-7221.html

https://www.brandsvietnam.com/16478-Phan-bo-lai-ngan-sach-tiep-thi-de-thuc-day-su-tang-truong

https://www.vir.com.vn/sharing-services-thrive-amid-criticism-56675.html

https://www.furnituretoday.com/business-news/about-walter-blocker/

https://deltainvest.vn/cms/print_page/5b710a123c51f21b4688c7ac/

https://e.vnexpress.net/news/business/tiki-vn-attracts-investors-despite-26-million-in-accumulated-losses-3775496.html

http://ven.vn/traditional-retail-is-still-going-strong-in-vietnam-37141.html

https://docplayer.net/54648896-Digital-mobile-banking-trends-prepared-by-infocus-mekong-research-ralf-matthaes-managing-director.html

https://www.globalbusinessoutlook.com/increase-in-world-oil-prices-helping-boost-vietnams-economy/

https://www.vir.com.vn/sharing-services-thrive-amid-criticism-56675.html

http://thepangroup.vn/vietnams-consumer-promise-beckons-as-state-smooths-dealmaking-en98965.htm#.XQnHL4gzbIU

http://vneconomictimes.com/article/op-eds/r-d-policies-encourage-action

2017

http://english.mic.gov.vn/Pages/TinTuc/134436/Infocus-Mekong-Research-releases-Digital-Trends-in-Vietnam-2017.html

https://vneconomictimes.com/article/op-eds/attitudinal-shift

https://www.itv-asia.com/en/marketing/m2-network/955-ralf-matthaes

2016

https://www.seafoodsource.com/features/supermarkets-are-the-future-for-fish-retailing-in-vietnam

Vietnam Business TV Interview: https://www.youtube.com/watch?v=e7ytGblTR0I

IFM Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

Contact Us: 121 Quoc Huong, An Khanh ward, Ho Chi Minh city, Vietnam   
+84 28 6686 5802
contact@ifmresearch.com

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