We have over 20 years of experience conducting shopper research in Vietnam, Cambodia, Myanmar & Laos. We leverage insights from decades of experience to help to connect shoppers with your products and grow both brand and category sales.
We also are able to harness our panel to conduct large scale shopper programs at a fraction of the cost, compared to traditional research.
We help to understand what shapes the traditional trade:
- The extent of shopkeepers’ influence as active intermediaries within traditional trade
- The cultural nuances that help to define shopkeepers’ roles in different markets.
- The physical, psychological and cultural variables that brands must adjust to when planning strategies for traditional trade.
How we may help with your shopper challenges?
At INFOCUS we help you identify shopper missions and consumption occasions to drive category management and develop your instore strategy, from product, brand placement to PoS materials. Pin point activation opportunities which drive brand consideration and preference.
With Infocus Mekong Research you will understand how shoppers in the region think, what drives their shopper missions and consumption occasions and other factors to drive the category management. Using our insights you may develop your in-store strategy, from product, brand placement to PoS materials. This will help you to pin point activation opportunities which drive brand consideration and preference. Everything to succeed in the marketplace.
For our case study about Trigger-Barriers-Growth, please click HERE