POS & RETAIL AUDIT

Experience the efficiency of your merchandising through your customers eyes.

 

Access thousands of Mobile Shoppers to receive instant feedback on your products and customer service.

How it works?

SELECTION

SELECTION

Shopper carefully selected from the IFM Mobile Panel is assigned a mission
MISSION

MISSION

Shopper visits store & completes mission
CHECK & COMPLETION

CHECK & COMPLETION

Once the mission has been validated using photos of store & receipts, shopper is rewarded with incentive. Results are available for sharing with the stakeholders​ via online system. .


Experience the difference

Benefits for Businesses

Benefits for Businesses

  • Real shoppers conducting real shopping tasks.
  • More actionable program due to in-store image capture increasing compliance with client strategy.
  • Faster turnaround of findings with store level reports validated.
  • Mystery shoppers reflect client target market and are actually enjoy undertaking the task.
  • Significant cost economies and extremely high completion rates.
     
Benefits for Consumers

Benefits for Consumers

Enjoy the task and hence better and more completions and gain immediate rewards via mobile top-ups
Research Applications

Research Applications

  • Share of shelf
  • Product quality and shelf spacing
  • Brand choice basket
  • Pricing impact and choice
  • Sales service
  • Store layout planograms
  • Ideal for harder to reach locations


How it can improve your business ?   

MYSTERY SHOPPING

MYSTERY SHOPPING

View your retail service levels from the customers’ perspective.
RETAIL EXECUTION

RETAIL EXECUTION

Use our mobile workforce to verify that your promotions are being executed at point of sale.
PRICE CHECKS

PRICE CHECKS

Audit your product & category pricing at retail locations using our mobile workforce.
PHOTOGRAPHIC EVIDENCE

PHOTOGRAPHIC EVIDENCE

Collect images from events & activations for campaign documentation & evidence.
VERIFY PROMOTIONS

VERIFY PROMOTIONS

Get feedback on your campaign display execution & promotional staff.
FIX ISSUES

FIX ISSUES

Almost real-time feedback lets you fix retail issues while campaigns / activations are still running in stores.


Why wait?

Why wait?

Discuss your challenges with our team. We’ll be glad to help you to find the best solutions for you business.

 

Infocus Mekong Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

Contact Us: 21 Phung Khac Khoan, P. Da Kao, Quan 1, HCMC, Vietnam   
+848 (28) 3824-0888 - extension: 2067 / 2091
+848 (28) 3827-2875
contact@ifmresearch.com