Vietnam's Car Market

2.9 million cars on road (2017)

  • HCMC: 700,000
  • Hanoi: 580,000

Key Drivers

  • Lower tax rate (0% ASEAN import tax in 2018)
  • The booming of Uber and Grab in Vietnam
  • Low interest car loan
  • Rising middle income, GDP per capita reach 2,700 USD in 2020
  • Upgrading the transport infrastructure
  • Rising of urbanization

Sales Volume by Segment 2017

  • Main stream segment: 190,000 units, -10.2% yoy, strong decline of cars and MPV segment
  • Premium segment: 9,660 units, -15.9% yoy, shortage of imported car

How We Differ

IFM builds its research expertise through a combination of fact-based market analysis and strategic consulting


  • Macro economy & government policy
  • Car player activities
  • New car models launching
  • Price tracking
  • Public data (VAMA, Vietnam Register...)

Primary Research

  • Quarterly car buyer mobile panel survey
  • Brand health tracking
  • Market entry survey
  • In-depth survey

Market Analysis

  • Market profiling & snapshot
  • Market sizing, share
  • Distribution analysis
  • Forecasting & scenario planning

Competitive Strategy

  • Product benchmarking
  • Pricing analysis
  • Brand tracking
  • Competitor tracking

Growth Strategy

  • Market entry
  • Partner evaluation & selection
  • Project implementation
  • Value proposition development

For a detailed version of our offer, please click HERE

Would like to know more?

Would like to know more?

Do not hesitate to ask us directly! We’ll be glad to discuss your business problem and help you to find best solutions for you.

IFM Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

Contact Us: 121 Quoc Huong, Thao Dien, Thu Duc City, HCMC, Vietnam   
+848 (28) 3824-0888 - extension: 2021 / 2022