Vietnamese consumers continue to be mindful of their spending in 2024 in anticipation of the challenging outlook in the short and medium term.

Though emotional confidence is up, CCI index has declined compared to 2023.

For consumerism, it will be a glass half full / half empty year

Infocus Mekong‘s annual Consumer Confidence Index survey indicates 2023 will be a year of consumer spend consolidation, focusing on savings and necessity buying, meaning slower consumer growth than anticipated, due to many economic uncertainties.

Though there had been a slight increase in spending after the loosening of social restrictions, Vietnamese consumers largely remain careful not to spend too much money too quickly.

The purpose of the role:

Work directly with the Operations Director for Data Processing in SPSS / Excel  and data analytics / data mining.

Key is to manage customer data base, drive data base recruitment (via digital) and drive data base efficiency and innovation. 

Doanh nghiệp nước ngoài đặt niềm tin vào triển vọng dài hạn ở thị trường Việt Nam, những cơ hội đầu tư, kinh doanh tốt vẫn “ló rạng” khi Việt Nam sớm hoàn tất tiêm chủng đại trà.

Consumer confidence has hit a record low due to the resurgence of COVID-19 cases in Ho Chi Minh City and neighbouring provinces.

The recent merger between Gojek and Tokopedia to create technology powerhouse GoTo Group is expected to heat up Vietnam’s digital platform market.

A Current and Future-State Analysis of Vietnam’s Foreign Direct Investment (FDI) Landscape

Weaving through congested Ho Chi Minh City on his Honda motorbike, Ho Duc Quang zips past a statue of the city’s namesake revolutionary leader and the warren-like Ben Thanh Market to drop off toys, books and other packages to customers of online retailer Tiki.vn.