Strong and resilent FMCG stay the course

Predicting consumer trends and  confidence for  2026 (a look at the key factors impacting consumer confidence, spend and sector analysis

2025 MID YEAR JUNE CONSUMER CONFIDENCE INDEX

Fast-moving consumer goods remains resilient amid the economic uncertainty, giving hope to investors to ramp up their expansion plans.

Covid-19 and Consumer Behaviour in Viet Nam

Though emotional confidence is up, CCI index has declined compared to 2023.

For consumerism, it will be a glass half full / half empty year

Signs of recovery ahead but inflation, a lack of consumer savings and a stalled Real Estate market slows recovery in 2025

Though there had been a slight increase in spending after the loosening of social restrictions, Vietnamese consumers largely remain careful not to spend too much money too quickly.

Vietnamese consumers continue to be mindful of their spending in 2024 in anticipation of the challenging outlook in the short and medium term.

Consumer confidence has hit a record low due to the resurgence of COVID-19 cases in Ho Chi Minh City and neighbouring provinces.