Why Infocus for financial, banking & insurance research?

  • Over 20 years experiences with the Finance, Investment, Banking and Insurance research in Vietnam
  • Access to consumers in secured living spaces (apartments and villas, offices)

Total Panel Size


Our Financial Clients Penetration of Financial Products





hsbc ANZ 

 High net worth individuals

25,000,000 VND/ month

 48% 22% 
 techcombank   ACB  Bank Accounts  53% 43% 
 vietinbank   VIB Private Insurance   51% 32% 
 prudential   manulife Credit Cards   37% 24% 
 liberty insurance  AIA  bao minh Investment Funds/ Stocks, etc   12% 8% 


IFM Banking panel and Tracker - A mobile offer for mobile clients

What is the offer?

  • Providing a representative overview of your market (access to a macro-level sample)
  • Identifying industry trends and anticipate the future of banking
  • KPIs: See how YOUR bank and product offerings are viewed among your and potential customers
  • See how YOUR COMPETITORS and their product offerings are viewd on the market
  • Offering competitive intelligence, how best to position your company in a competitive market

What are the benefits to you?

  • Get insights from the top wealth tier/ SEC
  • Reduce your marketing costs: spend less to get more
  • Benchmark: stay ahead the competition
  • Retain to customers and gain new ones
  • Understanding your marketing RoI - what is driving your brand
  • Engage your online-banking customers
  • Continuos tracking of your brand over time

For a detailed version of our offer, please click HERE

Would like to know more?

Would like to know more?

Do not hesitate to ask us directly! We’ll be glad to discuss your business problem and help you to find best solutions for you.

IFM Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

Contact Us: 121 Quoc Huong, Thao Dien, Thu Duc City, HCMC, Vietnam   
+848 (28) 3824-0888 - extension: 2021 / 2022