A Senior management team with over a century of market research expertise and passion, to help you grow.
Ralf MatthaesCEO / Founder
Ralf has over 28 years of MR experience in Vietnam, as MD of TNS, Kantar Worldpanel, Kantar Media and regionally for South Asia. Ralf specializes in Market entry and feasibility, Brand development, Media, Retail and consumer brand connection.
Matt EricksonResearch Director
Matt has more than 12 years experience in quantitative research for Kantar TNS and 4 years of experience in strategic planning for Diageo. Matt specializes on Market Sizing and forecasting, utilizing both primary and secondary data sources
Tuan AnhQualitative Director
TA has over 20 years of qualitative experience in Vietnam, with TNS, IQVIA and Infocus. From FGD’s to IDI’s to Super Groups and Ethnography, TA has done it all. TA specializes n data interpretation and Automotive, Pharma, FMCG, Financial and Retail sector research.
Jay KumarPanel Director
Jay has 17 years of Market Research experience in 5 countries, across all Methods. During this time, Jay was awarded, Kantar Global award of creating new knowledge. Jay heads up all Panel client servicing, delivery and also works on IFM Communities and our Research partners .
Son DangOperations Head
With 13 years working in IT & relevant areas, Son has a wide range of technology knowledge & skills which can effectively support the evolvement of online MR. As Head Ops, Son are capable of managing and organizing his team to fulfill the MR jobs