Sponsorship is often a serious investment, but often with unknown ROI. Knowing the fair market value of the sponsorship opportunity can be a be a real challenge and risk.
INFOCUS can help. We provide a framework to understand the worth of quantifiable, tangible elements of sponsorships such as media and customer entertainment that partnerships produce.
How it works?
Sponsorship is a dynamic three-way relationship. It works through harnessing the emotional connection between a property and its audience and converting this into a desired response for a sponsor.
What we propose?
Our tool: SponsorMap™ assesses the influence of the sponsorship on consumers’ attitudes and changes in their behaviors. SponsorMap™ provides emotional connection metrics across properties in addition to the impact on desired brand KPIs
Understand the emotional relationship between sponsorship and impact.
Measure the impact of behavioral change on set KPI’s.