We cannot solve every issue, but we can help you predict success and failure in seven customer driven touch points.
At INFOCUS we limit our customized research to seven core areas, where we can help you best, through our experience and specific research tools. We’ll work closely with you to identify the most efficient and most cost-effective approach to address your business needs.
INFOCUS custom uses market expertise, our insight tools and multiple source data to provide an integrated approach to solving business and marketing issues.
We develop creative approaches to gathering, analyzing and synthesizing market, customer and competitive insights and data to accomplish even most challenging projects. By understanding your business issues, we are able to ask the right questions to the right target audience and augment consumer data with other information such as Government statistics, sales records, etc., to provide a full picture of your market and issues. We’ll work closely with you to identify the both most efficient and most cost-effective approach to address your business needs.
We develop creative approaches to gathering, analyzing and synthesizing market, customer and competitive insights and data to accomplish even most challenging projects. By understanding your business issues, we are able to ask the right questions to the right target audience and augment consumer data with other information such as Government statistics, sales records, etc., to provide a full picture of your market and issues. We’ll work closely with you to identify the both most efficient and most cost-effective approach to address your business needs.
““KISS” Keep - It - Simple – Sharp. Our core focus is on value not volume and provide key insights that help drive your business decisions, focusing on actionable and functional outcomes.
““KISS” Keep - It - Simple – Sharp. Our core focus is on value not volume and provide key insights that help drive your business decisions, focusing on actionable and functional outcomes.
Know more about our custom research tools
MYSTERY SHOPPING
Improve service performance using Mystery Shopper and our 20 years of in market expertise.
CUSTOMER / EMPLOYEE SATISFACTION
Improve your customers / employees relationships by focusing on what is a priority for your stakeholders versus the competition.
SHOPPER RESEARCH
Identify shopper missions & consumption occasions to drive category and develop your in-store strategy.
TRADE CHANNEL
Gain strategic understanding on how to incentivize your trade, monitor your sales force via our retail platform of over 30,000 traditional trade retailers.
PRICING
Maximize your pricing strategy decisions with “Discrete Price Modelling”, using real shoppers at point of sale.
DEMAND & MARKET SIZE ESTIMATION
Know the future demand forecasts and build solid foundations for market entry.
U&A / TRACKING
Innovative, fast and efficient core measures an brand health tracking using mobile data capture and IFM panel members.
Why wait?
Discuss your challenges with our team. We’ll be glad to help you to find best solutions for you business.